Sector · E-commerce
Profitable scale for Shopify, WooCommerce and Amazon brands.
I run paid acquisition for DTC brands doing £20k–£2M/month. My job is to grow contribution margin, not just sessions — every campaign is built around blended ROAS and unit economics.
The playbook
№ 001
Creative as the variable
Weekly UGC and static refresh cycles built around winning angles, not random tests.
№ 002
Margin-first bidding
Bid strategies tuned to AOV and contribution margin so growth doesn't quietly burn cash.
№ 003
Full-funnel retention
Paid feeds into Klaviyo flows so first orders turn into LTV, not one-time spikes.
FAQs
What size brand do you work best with?
£20k/month spend up to £250k/month. Past that you need a team, not a freelancer.
Do you handle creative?
Yes — I brief and edit ad creative, or work directly with your in-house team or UGC creators.
Ready to grow your e-commerce business?
One operator, no middlemen. Tell me about your business and I'll come back with a plan.
Get in touchOther sectors