Paid Search Where Commercial
Efficiency Meets Intent.
I capture high intent demand with paid search strategies engineered to protect margin, optimise acquisition costs and maximise return on ad spend. Every campaign is built around your unit economics, not a template, and managed end to end so the same operator running your ads is the one reading your P&L.
Managed annually
On average within 90 days
On scaled DTC accounts
How I Deliver Profit First Paid Search.
Paid search is the highest intent media on the internet, and the easiest place to quietly waste budget. My philosophy: every click should be defensible against margin, every campaign should have a job, and brand should never be allowed to flatter non brand results.
I think like a media buyer and a finance lead at the same time. That means clean account structure, tight match type discipline, feed health that actually moves Shopping, and PMax fed with the signals it needs rather than left to guess.
As I onboard you, I rebuild the account around the channels that deserve scale and quietly turn off the ones that don't.
Margin First Bidding
Bids and budgets shaped by contribution margin and new customer value, not surface ROAS that hides hidden losses.
Intent Led Keyword Strategy
Tight SKAG style structures where it matters, broad match plus audience signals where the algorithm earns its keep.
Full Funnel Search Mix
Brand, non brand, Shopping, PMax and YouTube blended so each channel earns its share of incremental growth.
Trusted Partners.
The backbone of high intent demand capture, Search, Performance Max, Shopping and Demand Gen working together to compound profitable growth.
The underrated efficiency play, older, higher earning audiences across Bing, Edge and the MSN network, often at meaningfully lower CPCs than Google.
The closest paid channel to the till, Sponsored Products, Brands and DSP wired into purchase intent at the exact moment of decision.
The biggest performance video platform on the planet, full funnel demand creation and capture across in stream, Shorts and Demand Gen placements.