Scalable Acquisition Built on Meta.
Meta is still the most powerful direct response channel on the planet, when you respect the algorithm and feed it the right signal. I run Meta accounts as a profit engine: clean account structure, broad led prospecting, and a creative pipeline that compounds over time.
On a scaled DTC account
On average within 3 months
Built around AS+ and ASC
How I Build Profit on Meta.
Meta rewards simplicity and signal. I consolidate into a small number of high budget campaigns, Advantage+ Shopping for cold, BAU prospecting for control, and a clean retention layer, instead of fragmenting spend across dozens of ad sets.
Audience modeling leans on first party data: high LTV customer seeds, post purchase survey segments and value based lookalikes feed the algorithm the signal it actually needs.
Creative is the real lever. New concepts, hooks and iterations ship weekly so the account never stalls on creative fatigue.
Advantage+ First
ASC and AS+ Audience as the backbone, with manual ABO reserved for clean hypothesis testing.
Value Based Modeling
VBL audiences seeded from top decile LTV customers, not generic 1% lookalikes.
Weekly Creative Cycles
Concept, variant and iteration tests shipped on cadence so the account never goes stale.