High Intent Demand, Captured on Google.
Google is still the most powerful intent platform on the internet, and the easiest place to quietly waste budget. I run Google Ads as a profit engine: clean account structure, disciplined match types, healthy Shopping feeds and PMax fed the signal it actually needs.
Managed annually
On average within 90 days
On scaled DTC accounts
How I Build Profit on Google.
Brand and non brand are never allowed to share a column. Branded traffic is excluded from PMax and reported separately so you can see what's actually incremental and what's just capturing demand you already own.
Match types are deliberate, exact and phrase carry the workhorse keywords, broad match earns its place only when paired with strong audience signals and conversion volume.
Shopping is a feed problem before it's a bidding problem. Titles, attributes, custom labels and margin tiers come first; bids come second.
Margin First Bidding
Bids and budgets shaped by contribution margin and new customer value, not surface ROAS that hides the leaks.
PMax With Guardrails
Asset groups split by margin tier, branded traffic excluded, search themes used as steering not as a wish list.
Feed Led Shopping
Title rewrites, attribute coverage and custom labels so Shopping competes on the queries that actually convert.